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Skateboarder Sheckler is Newest Face of Proactiv Solution

Brand also celebrates 10th national television campaign

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By: Jamie Matusow

Editor-in-Chief

Guthy-Renker has tapped skateboarder Ryan Sheckler as the newest face of America’s best-selling acne treatment, Proactiv Solution. Known for its wide range of celebrity supporters, Proactiv will feature the pro skater in the brand’s 10th national television program, which will begin airing nationwide this June.

“Proactiv started working for me in the first week, now I use Proactiv everyday. When you put it on your face, you can feel it actually getting the dirt out. It feels like you have a brand new face,” says Mr. Sheckler in a statement to the media. “As a skater, I’ll always take chances, but I don’t take chances with my skin. That’s why I’m down with Proactiv.”

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